Packaging design and branding for Exotic Petals by Josie Natori

For this collaboration, we launched a Limited Edition fragrance from the Josie Natori Fragrance Collection, featuring a vibrant textile pattern from Josie’s Couture Collection. This choice created a distinctive and captivating visual identity that perfectly aligns with the fragrance's essence.

The project included: structural design for the carton packaging, artwork development for the bottle, brand identity creation, and production-ready mechanicals.

Packaging concepts for Natori Home

Natori by Josie Natori Fragrance Collection. Incorporating themes and patterns from Josie’s Couture Collection.

Josie Natori Launch Campaign

From the esteemed House of Natori, designer Josie Natori launches her captivating New fragrance, JOSIE.

In support of the JOSIE launch, I successfully collaborated with internal executive teams, providing art direction, design, and production across several initiatives, Maintaining brand and campaign guidelines. including;

  • Social Campaigns

  • Package Design

  • Production Mechanicals

  • Product Renderings

  • Advertising Strategies