PACKAGING, BRANDING & IN-STORE POPDesign Director
Provided creative direction for the Revlon account, leading and coordinating cross-functional teams throughout the entire creative lifecycle. Managed internal design teams, overseeing both pre-production and post-production processes to ensure the delivery of high-quality content aligned with brand standards. Collaborated closely with various stakeholders to drive innovative solutions and achieve project goals efficiently.
PACKAGINGPackaging concepts for Natori Home
Natori by Josie Natori Fragrance Collection. Incorporating themes and patterns from Josie’s Couture Collection.
PACKAGING DESIGNDesign Director
I spearheaded a six-member design team, driving the creative vision for CVS store brands. My leadership was instrumental in guiding the team through the intricacies of brand development, packaging design, and visual merchandising. By fostering a collaborative and innovative atmosphere, we were able to craft cohesive brand identities, design striking packaging, and create visually engaging product displays that effectively captured consumer attention and enhanced the overall shopping experience.
PACKAGING DESIGN Art Direction and Design
Elizabeth Arden, Ceramide Lash Extending Treatment Mascara
PACKAGING DESIGNArt Direction and Design
The Healing Garden, the first aromatherapy fragrance line by Coty
The Healing Garden was the third leading mass-market women's fragrance in the U.S. shortly after its introduction in 1997.
I am recognized for designing and developing the brand identity, which includes creating the unique hand-drawn iconography for the product range.
PACKAGING DESIGNArt Direction and Design
The Healing Garden Cold Comfort Therapy products were part of a broader successful line by Coty, which performed well in the mass-market segment.
